GBH

I worked on the redevelopment of the website renewal for the lifestyle brand GBH.

The existing GBH website had accumulated legacy elements and was built on Cafe24, resulting in many implemented but unused features. Through close collaboration during the planning process, unnecessary functions were boldly removed while faithfully realizing the design direction pursued by GBH.

Interactions and animations were kept to a minimum, while establishing a distinctive structural flow unique to GBH throughout the website.

GBH publishes its own content in-house. I improved the content management system, which had previously been inconvenient for creating and maintaining content. In addition, the content was implemented to be fetched through an API structure, making it easy to expand and reuse existing content for future features or additional website development.