EO Korea

Participated as a freelance collaborator responsible for the thumbnail designs of the EO Korea YouTube channel.

Empathized with the values of entrepreneurship and positive change that EO Studio pursues, and took part in the process of effectively delivering the stories of various entrepreneurs and creators to viewers. For each video, I analyzed the key messages and insights provided by the PD, then reconstructed them into visual language that could be communicated intuitively within the limited screen space.

Thumbnail design was not just about creating attention-grabbing images, but about conveying the essence of each video’s story in the shortest possible time. Within the different themes and contexts of each video, I identified which elements to emphasize and visually expressed the value of the content by balancing images and text.

• The ability to structure visual layers to clarify the priority of information
• Sensitivity to determine which is more effective—an image or a keyword
• The skill to design the flow of viewers’ eyes using a sense of space and proportion
• How to structure design outputs for further editing while maintaining the original intent

Here is an excerpt from the introduction on the EO Studio website.

“We foster positive change in the world by enabling every individual and organization to access great stories and innovation infrastructure.”

I am grateful to Sumin, who first proposed this project…